Confectionery & cookies are also great for businesses that wish to give their employees gifts, such as during the Christmas season or for birthdays. Handing out confectionery & cookies can be a great way to boost the productivity of employees as it can give them a morale boost and make them feel accepted within the company. Confectionery & cookies can also be a great gift for clients that have conducted successful business with your company and will leave them feeling valued. Such a gesture of appreciation is a very important aspect of getting repeat business. They can also be an excellent addition to trade shows, as a company offering people free confectionery & cookies is very likely to be remembered. There is a variety of different confectionery & cookies available for businesses, such as chocolates, jelly beans, cookies, lollies, mints and teas. These are short term consumable promotional products. However there are also re-usable products available as well, such as branded containers, branded tins and a chrome gift collection. Confectionery & cookies can be great for companies that are interested in increasing their exposure and trying out new promotional methods. The simple process of adding a complementary piece of chocolate or packet of mints could be just enough to drive sales up and help customers remember who they are doing business with. Marketing has changed radically over the years. Businesses are always looking for new ways to try to boost their sales and make their company stand out from their competitors. There are various steps that can be taken in order to do this – such as personalised confectionery & cookies. Personalised confectionery & cookies is a great way to increase company exposure to potential clients; it is innovative and original, and will make future and past customers remember who they are dealing with.